Klarna Introduces a Debit Card, Allowing Users to 'Buy Now, Pay Later' on the Spot Five million customers are already on the waitlist for the Klarna Card.

By Sherin Shibu Edited by Melissa Malamut

Key Takeaways

  • Klarna is a startup known for its “buy now, pay later” installment loans.
  • The company is bringing these loans to a new debit card offering, the Klarna Card, piloting in the U.S.
  • Klarna plans to roll out the Klarna Card more broadly in the U.S. and Europe later this year.

Klarna, the $14.6 billion fintech startup known for its "buy now, pay later" installment loans, is expanding its offerings and better competing with traditional banks by piloting its first Visa debit card.

Klarna announced on Tuesday that it's trialing the Klarna Card, a debit card with traditional features, including storing money and making deposits. But unlike a regular bank-issued debit card, there's a key difference: at the point of sale, users can choose to pay in full or finance a purchase through an installment plan, such as the "Klarna Pay in 4," an interest-free loan paid in four monthly installments.

Related: Klarna's CEO Used an AI Clone of Himself to Report Quarterly Earnings. Here's Why.

Debit functionality is available to all Klarna Card users by default, while installment loans are given on a case-by-case basis after a credit check. Klarna will tack on a $1 to $3 charge for every transaction using an installment plan, the company told CNET.

"We consistently hear from consumers that they want the freedom to choose how and when to pay — whether that's paying now with debit or spreading the cost over time," said David Sandström, chief marketing officer at Klarna, in a press release. "They want simplicity, flexibility, and transparency — all in one place. That's exactly what has made Klarna payment methods so popular online, and now that same experience is coming to a physical card."

According to the release, five million customers are already on the waitlist for the Klarna Card, which is currently undergoing a trial phase in the U.S., with broader availability expected in the U.S. and Europe later this year. The card is available in three colors: aubergine, black, and green.

Once fully rolled out, the card will offer a free tier and two paid tiers called "Member" and "Plus," which will cost $3.49 and $7.99 a month, respectively. The paid tiers will unlock cashback rewards and merchant discounts.

Related: 'Not Necessarily Super Excited About This': Klarna's CEO Says AI Can Take Over All Jobs, Including His Own

Klarna, which has over 100 million global active users according to its first-quarter 2025 results, is attempting to broaden its offerings ahead of a possible initial public offering. Klarna CEO Sebastian Siemiatkowski told CNBC's "The Exchange" last month that Klarna was "basically a neobank" and that he wanted Americans to associate the company with a broader set of features beyond buy now, pay later.

Klarna is the biggest "Pay in 4" loan company in the U.S., driving 33% of Klarna's revenue growth in Q1, with revenue rising 15% year-over-year to hit $701 million.

The company filed for a U.S. IPO in March that would have valued the company at around $15 billion, but paused its plans in April due to market uncertainty. The initial public offering prospectus showed that the company brought in $2.8 billion in revenue in 2024.

Klarna was founded in 2005 and has enabled buy-now, pay-later loans to go mainstream over the past two decades. In March, Klarna became Walmart's exclusive buy now, pay later provider.

Related: Robinhood Is Offering a Credit Card for the First Time — and It's Available in 10-Karat Gold

Sherin Shibu

Entrepreneur Staff

News Reporter

Sherin Shibu is a business news reporter at Entrepreneur.com. She previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. Her areas of coverage encompass tech, business, strategy, finance, and even space. She is a Columbia University graduate.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Health & Wellness

5 Ways We Can Improve Men's Mental Health in Business

There are subtle ways businesses can improve the well-being of men who face the highest risk of poor mental health. Here's what you need to know.

Business News

JPMorgan Will Fire Junior Bankers Over a Common Practice That CEO Jamie Dimon Calls 'Unethical'

According to a leaked memo, JPMorgan is telling junior analysts that they will be fired if they accept another job in advance.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Investment Firm CEO Tells Thousands in Conference Audience That 60% of Them Will Be 'Looking for Work' Next Year

There were over 5,500 people at SuperReturn International 2025, making it the largest private equity event in the world.

Franchise

She Quit Her Corporate Job to Sell a Refreshing Summer Staple — Then Made $38,000 the First Week and $1 Million in Year 1

With nearly $40,000 in first-week sales and $1 million in her first year, DeSario Turner's story is a blueprint for success.

Growing a Business

3 SEO Mistakes That Are Hurting Your Rankings — and 3 Ways to Solve Them

Discover practical solutions to overlooked SEO errors that impact businesses of all sizes.